POWER OF 3™ METHODOLOGY
If you have a set of brand names being considered for regulatory submission - we offer a Name Safety Testing methodology called the Power of 3™ that will evaluate those names according to the Agency's Regulatory Guidelines.
Power of 3™ Methodology data collection surveys:
Initial Brand Name Review (PreMark Survey)
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SA/LA Assessment generating names using database search based on Scope of work up to 23 databases
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Promotional Review
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Word Construction
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Additional Questions
Prescription Simulation
(RxSim Survey)
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Verbal Orders
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Handwritten Orders
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Electronic Orders
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Follow Up Questions
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Promotional Evaluation
Safety & Commercial Testing (ProMark Survey)
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SA/LA or Associations
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Overall Impression
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Ease of Pronunciation
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Fit to Category
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Fit to Concept
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Attribute Evaluation
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Favorite Choice
Promotional Evaluation
(Stand-Alone Survey)
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Associations
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Fit to Category
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Effectiveness
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Safety
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Prescribing Intent
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Superiority
Our Power of 3 Methodology includes a Proactive Risk Assessment which utilizes SafeMark's Name Safety Tools to prioritize the name candidates based on regulatory risk level.
Name Safety Testing Tools...
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Degree of Similarity - using FDA POCA's System algorithm
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Word Construction Analysis
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Percent Derivation
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Name Pair Analysis
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Handwriting Analysis
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Failure Modes & Effects Analysis (FMEA) Survey

Power of 3 Methodology applies to the following types of products
Prescription Drug Products
Nonprescription or OTC Products
Animal Drug Products