POWER OF 3™ METHODOLOGY

If you have a set of brand names being considered for regulatory submission - we offer a Name Safety Testing methodology called the Power of 3™ that will evaluate those names according to the Agency's Regulatory Guidelines. 

Power of 3™ Methodology data collection surveys:  

Initial Brand Name Review (PreMark Survey) 

• SA/LA Assessment generating names using database search based on Scope of work up to 23 databases

• Promotional Review

• Word Construction 

• Additional Questions

Prescription Simulation 

(RxSim Survey)

• Verbal Orders​

• Handwritten Orders

• Electronic Orders 

• Follow Up Questions

• Promotional Evaluation

Safety & Commercial Testing (ProMark Survey)

• SA/LA or Associations

• Overall Impression

• Ease of Pronunciation

• Fit to Category

• Fit to Concept

• Attribute Evaluation

• Favorite Choice​

Promotional Evaluation

(Stand-Alone Survey)

• Associations

• Fit to Category

• Effectiveness

• Safety

• Prescribing Intent

• Superiority

Our Power of 3 Methodology includes a Proactive Risk Assessment which utilizes SafeMark's Name Safety Tools to prioritize the name candidates based on regulatory risk level. 

Name Safety Testing Tools...

• Degree of Similarity - using FDA POCA's System algorithm

• Word Construction Analysis

• Percent Derivation

• Name Pair Analysis

• Handwriting Analysis 

• Failure Modes & Effects Analysis (FMEA) Survey 

Power of 3 Methodology applies to the following types of products

Prescription Drug Products​

Nonprescription or OTC Products​

Animal Drug Products​